In a strategic move to boost its commercial and marketing efforts, the Osun State Football Association has appointed seasoned Digital Media Executive Olayinka Olawole to lead its commercial and marketing operations.
As Commercial and Marketing Director, Olawole will spearhead the development and implementation of innovative marketing strategies across the association’s entire portfolio, driving revenue growth and increasing brand visibility.
His passion for bringing positive change across the football spectrum has seen him serve in various strategic roles in some of the leading Football Organizations in the country.
A University of Ilorin alumnus, Olawole also holds a Diploma in Digital Advertising and Brand Communication from CAFT School of Advertising. His extensive involvement in various sporting activities showcases his exceptional qualities and abilities.
He joins the FA after four years with the Nigeria Women’s Football League (NWFL) as Content Manager/Media Manager and is expected to bring valuable expertise in Digital marketing, brand development and management, Sponsorship, partnership activation, fan engagement, and community building.
Olawole’s background lies predominantly in grassroots sports, where he has also held various strategic positions and is presently the Chief Executive Officer (CEO) of SportsGig International, a company that manages Sporting events and Athletes, and a Director at Ace Sports Group.
“We are thrilled to welcome Olayinka Olawole to the Osun FA team,” said Sola Fanawopo, Osun FA Chairman. “His expertise will be instrumental in elevating our commercial and marketing efforts, driving growth, and positioning Osun FA as a leading football association in Nigeria.”
Olawole expressed his commitment to the new role, saying, “I’m honored to join Osun FA and contribute to the growth of football in the state. I look forward to leveraging my skills and experience to drive commercial success and engage fans.”