Cloud Sports Limited has disclosed significant reasons for its investment in Lagos State Football, expressing optimism about the potential returns.
On Friday, February 13th, the Lagos State Football Association (LSFA) made a significant move by officially entering into an Exclusive Broadcast Rights and Production Agreement with Cloud Sports Limited for the 2026 Lagos FA Cup.
This agreement is anticipated to provide various advantages to LSFA, such as enhanced visibility and increased revenue. Cloud Sports Limited will oversee the broadcasting and production of Lagos FA Cup matches, ensuring that high-quality content is delivered to a broader audience.
As per the agreement, Cloud Sports Limited will possess exclusive rights to broadcast and produce Lagos FA Cup matches, which will encompass live games and highlights. This initiative aims to not only improve the experience for fans but also to draw in potential sponsors and investors.
Dr Sheriff Tajudeen, the CEO of Cloud Sports Limited, stated, “Our investment in the Lagos State FA Cup is a strategic initiative that aligns with our vision to foster sports development in Nigeria. We view football as a powerful catalyst for social change and economic advancement, and we are dedicated to contributing to the growth of the sport in Lagos State.”
A primary reason for Cloud Sports Limited’s investment is the vast market potential of Lagos State Football. The CEO elaborates, “Lagos State boasts a large population of young individuals who are enthusiastic about football. With appropriate investment and support, we believe Lagos State Football can emerge as a significant contender in the Nigerian football landscape and even draw international interest.”
“Lagos State has been the birthplace of some of Nigeria’s finest football talents, and we are confident that with adequate support and infrastructure, we can cultivate more stars. Our investment will focus on identifying and nurturing young talents, equipping them with the essential training and exposure needed to excel in the sport,” he concluded.
Additionally, Cloud Sports Limited is investing in Lagos State Football due to the state’s outstanding football infrastructure.
The company is also eager to advance grassroots football development in Lagos State.
Ms. Oreoluwa Alemade, a Co-Director of Cloud Sports Limited, remarked, “We believe that grassroots football serves as the foundation for any successful football program. Our investment will facilitate football development at the grassroots level, creating opportunities for young players to hone their skills and chase their aspirations.”
Cloud Sports Limited is making an investment in Lagos State Football due to the state’s rich football culture.
“Lagos State boasts a dynamic football culture, with numerous fans fervently supporting their local teams. We are confident that our investment will further enhance this culture, fostering a more thrilling and engaging football atmosphere for fans.”
The company’s investment is anticipated to generate new job opportunities within the sports sector. The Co-director remarks, “Our investment in Lagos State Football will provide new job opportunities for the youth in the state, both in sports and related fields. We believe this will contribute to economic growth and development in the region,” she added.
Cloud Sports Limited’s investment in Lagos State Football represents a long-term dedication to advancing the sport in Nigeria.