• Thu. Jul 18th, 2024

NNL gets new media and brand consultant

ByJokanola Bolaji

Aug 2, 2023



The Nigeria National League (NNL), the country’s second-tier football league, has taken a significant step in enhancing its brand presence by appointing Matchroom Sports and Media, as its Strategic Brand Consultants.

Emmanuel Attah, the Chief Executive Officer of the NNL, expressed interest in the collaboration, stating that since the NNL board’s constitution by the Nigeria Football Federation, they have been actively seeking partners to propel the league forward. Matchroom Sports and Media emerged as the ideal choice to strengthen the NNL’s brand identity, and the NNL is pleased with its approach so far.

In response to the appointment, Ojeikere Aikhoje, the Managing Director/CEO of MatchRoom, conveyed excitement about the partnership, considering MatchRoom’s expertise in strategic and creative thinking to unlock the potential of brands. He highlighted their commitment to sharpening the NNL’s brand proposition, identifying growth opportunities, and making it resonate with its most valued stakeholders.

Aikhoje further emphasized the agency’s aspirations to inspire Nigerians through the NNL and create a positive impact on society. This collaboration marks the first time the NNL has engaged a brand consultant since its inception as the home of second-tier football in Nigeria.

The appointment of Matchroom Sports and Media as the Strategic Brand Consultants for the NNL signifies a pivotal moment for the league. With the agency’s guidance, the NNL aims to foster stronger connections with its audience, increase fan engagement, and build a more robust and influential brand image in the country.NNL gets new media and brand consultant

The Nigeria National League (NNL), the country’s second-tier football league, has taken a significant step in enhancing its brand presence by appointing Matchroom Sports and Media, as its Strategic Brand Consultants.

Emmanuel Attah, the Chief Executive Officer of the NNL, expressed interest in the collaboration, stating that since the NNL board’s constitution by the Nigeria Football Federation, they have been actively seeking partners to propel the league forward. Matchroom Sports and Media emerged as the ideal choice to strengthen the NNL’s brand identity, and the NNL is pleased with its approach so far.

In response to the appointment, Ojeikere Aikhoje, the Managing Director/CEO of MatchRoom, conveyed excitement about the partnership, considering MatchRoom’s expertise in strategic and creative thinking to unlock the potential of brands. He highlighted their commitment to sharpening the NNL’s brand proposition, identifying growth opportunities, and making it resonate with its most valued stakeholders.

Aikhoje further emphasized the agency’s aspirations to inspire Nigerians through the NNL and create a positive impact on society. This collaboration marks the first time the NNL has engaged a brand consultant since its inception as the home of second-tier football in Nigeria.

The appointment of Matchroom Sports and Media as the Strategic Brand Consultants for the NNL signifies a pivotal moment for the league. With the agency’s guidance, the NNL aims to foster stronger connections with its audience, increase fan engagement, and build a more robust and influential brand image in the country.

Jokanola Bolaji

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